where tom shines
Executive Summary
Marketing maverick meets data whiz
Transformed a coffee bar into a cashflow gem, pumped up Hot Dog Marketing with data-driven genius, then swung into SamCart, slicing through data chaos to sharpen ad spends.This guy doesn’t just play the game; he changes it.With a skill blend of Google Analytics, SEO mastery, and a dash of Python and spreadsheets, Tom's your go-to for growth.Education in math, brain wired for analytics, and a résumé of successful launches.In the marketing arena, Tom's the obvious choice for companies to knockout their growth and branding targets.
Positions for Tom
Marketing Manager (B2B, SaaS)
Product Marketing Manager
Content Marketing Manager
Marketing Analyst
Business Intelligence Analyst
What he can do for you
Develop SaaS onboarding and content strategies (Typeset)
Analyze data and write industry-wide report based on findings (SamCart)
Conduct competitor research and develop positioning and packaging based on findings (Hot Dog Marketing)
Develop and define branding and messaging (Illuminate Coffee Bar)
Bring fun and creativity (always!)
what tom has done
Career Summary
Product Marketer
Typeset
August 2023 - January 2024
Assessed onboarding needs and developed a plan to build an in-house onboarding platform.
Conducted product-market fit survey and analyzed results.
Designed the structure and wrote the content for new website launch.
Partnered with designers to develop template content for customers to use, including instructional templates.
Developed and codified the brand voice and positioning.
Planned and organized internal marketing hub, including internal product newsletters and voice of customer presentations.
Notable Project ->
Planned and executed onboarding email sequence, knowledge base articles, email newsletter, and ongoing educational YouTube content.
Marketing Analyst
SamCart
July 2022 - August 2023
Developed and led data initiatives for informing marketing ad spend.
Collaborated with data team to solve missing/disconnected data issues, creating a full user journey from awareness to customer.
Used tools such as SQL, Python, Google Analytics, Tag Manager, and spreadsheets to connect marketing and customer data to better inform marketing decisions.
Notable Project ->
Created the company's first "State of the Industry" report based on proprietary data.
Content Marketing Manager
Hot Dog Marketing
April 2019 - May 2022
Promoted from Copywriter (Nov. 2021)
Led discovery, brand messaging, marketing strategy, website, financial investment initiatives, SEO, and data analysis for service-based, consultancy, SaaS, and tech clients.
Collected and analyzed qualitative and quantitative data.
Developed content, marketing, and brand strategies through data-driven market research and customer interviews.
Designed and implemented external quantitative data project, establishing company's first proprietary data set.
Managed, trained content marketing team.
Notable Project ->
Conducted internal competitor research; analyzed, presented findings, leading to a company-wide pricing restructure and market repositioning.
Owner / Operator
Illuminate Coffee Bar
2016 - 2019
Grew sales revenue 100% in 2 years, reducing expenses by >25%.
Led marketing efforts including events, content, and social media.
Managed and trained staff.
Successfully exited the business.
Notable Project ->
Designed and executed rebranding / renaming of the company, including a grand opening launch party.
Math Teacher
Rouse High School
2013 - 2015
Planned curriculum, calendar, and assessments for Algebra and Geometry.
Engaged students in critical thinking through real world application
Notable Project ->
Gave lessons teaching key math concepts through roleplaying and project-based learning.
Personal Projects
What tom can do
Skills & Expertise
Areas of Expertise
Marketing Strategy
Data Analysis
Branding & Corporate Storytelling
Marketing
Problem Solving
Process Management
Skills & Tools
Google Analytics
SEO
Presentation Delivery
Team Leadership
Copywriting
MS Office, Google Work Suite
Wordpress, HubSpot, ChatGPT
HTML, CSS, Javascript
Python, R, SQL
AI/ML (Scikit-learn, Pandas, Matplotlib, NumPy)
Where Tom learned
Education
Texas Tech University
Bachelor of Science in General Studies, 2012Concentrations in Math, Music, and Electrical Engineering
Teaching certification in Secondary Math
University of Texas
Data Analytics Non-Degree Program, 2021Exploratory data analysis and machine learning projects using Python, Jupyter Notebook, R, and R Studio
Who knows tom
References
Scott Felton
Project Manager,
Roblox
Scott has known Tom for 15 years.They met in college and have experience founding a startup together.
Daniel Japhet
Data Analyst,
SamCart
Daniel started at SamCart several weeks before Tom.They worked together closely on several projects as part of the data team.
Don’t wait
Tom has taken products, brands, and teams from good to great with data, creativity, and vision.
What do you want him to do for you?